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Article
Publication date: 1 January 2013

François Maeght, Désiré D. Rasolomampionona, Pierre‐Yves Cresson and Patrick Favier

The aim of this paper is to assemble an experimental solar‐based charging station for electric vehicles. This global system integrates a photovoltaic station, electric vehicles…

Abstract

Purpose

The aim of this paper is to assemble an experimental solar‐based charging station for electric vehicles. This global system integrates a photovoltaic station, electric vehicles and a supervision base. The communication has been set up through a wireless network. This paper presents this project realized by different groups of foreign students working through an International Collaboration in Engineering Education.

Design/methodology/approach

The approach is based on connecting technical research with engineering education. For a few years, the need of further research on renewable energies has leaded to the initiation of several student projects at the university. A group of co‐operating foreign students working together within the framework of a technically innovative subject has been created through the international relations activity of the University of Artois, at IUT of Bethune (Institut Universitaire de Technologie), situated in the northern region of France.

Findings

A prototype of the recharging station has been built. The measures of the energetic performances showed a good efficiency. The data exchange through the wireless network is operating properly and a computer‐based supervising unit is responsible for the coordination of the station/vehicle control. The established international collaboration has demonstrated the possibility of carrying out common students' projects.

Originality/value

The originality of this paper is coming from the major subjects of sustainability such as renewable energies and transportation. A solar‐based station has been built and supplies electric vehicles. The wireless communication has been applied in order to perform control on long distances. This international collaboration is an innovative way for enhancing the collaboration performance in engineering education.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 32 no. 1
Type: Research Article
ISSN: 0332-1649

Keywords

Article
Publication date: 27 August 2024

Manon Favier, David A. Jaud and Camille Saintives

This paper aims to explore the influence of a particular label surface texture, i.e. embossing, on consumer purchase intentions and willingness to pay. This paper further…

Abstract

Purpose

This paper aims to explore the influence of a particular label surface texture, i.e. embossing, on consumer purchase intentions and willingness to pay. This paper further highlights the underlying mechanisms explaining this relationship by unveiling the mediating role of willingness to touch and perceived package uniqueness.

Design/methodology/approach

Based on the visual salience theory and the stimulus–organism–response (SOR) model, this paper tests mediations and serial mediations across two online experiments and evidence from a laboratory experiment.

Findings

Study 1 reveals perceived package uniqueness as the mediator, such that embossed elements on the label increase perceived uniqueness, hence leading to greater purchase intentions and willingness to pay. In addition, Study 2 replicates these results and goes further by demonstrating the positive effect of embossing on purchase intentions and willingness to pay through willingness to touch then perceived package uniqueness.

Practical implications

The findings provide insightful managerial implications by drawing attention to the importance of using embossed elements on packaging, particularly when companies seek to differentiate themselves from competitors by stimulating consumers to touch their product packaging and having them perceive their products as unique.

Originality/value

Using visual salience theory and the SOR model, this research is, to the best of the authors’ knowledge, the first to shed light on the effect of embossing as a visual element of the packaging design on willingness to touch the product (haptics) and perceived uniqueness, ultimately enhancing purchase intentions and willingness to pay.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 12 May 2020

Ouidade Sabri, Hai Van Doan, Faten Malek and Hager Bachouche

The purpose of this paper is to demonstrate that the positive effect of packaging transparency on purchase intention is moderated by product quality risk (PQR) associated with the…

1231

Abstract

Purpose

The purpose of this paper is to demonstrate that the positive effect of packaging transparency on purchase intention is moderated by product quality risk (PQR) associated with the product category.

Design/methodology/approach

Two separate experiments were conducted. Study 1 was designed to test the mediating role of perceived quality to account for the positive effect of transparency on purchase intention. Two types of packaging (opaque vs transparent) for a product associated with a high level of PQR were examined. Study 2 extended the findings by introducing the moderating role of PQR. A 2 (type of packaging: opaque vs transparent)*2 (PQR: low vs high) between subjects design was used.

Findings

The moderating role of the product PQR level is established: transparent packaging improves the product perceived quality and brand purchase intention when the product is associated with a high PQR, whereas there is no such preference for transparent packaging when the product is associated with a low PQR.

Practical implications

The results offer insights to better understand the potential gains from adopting transparent packaging. If a brand manager's main goals are to develop sales, costly investments in research and development of transparent packaging appear to be fruitful only for products associated with high PQR.

Originality/value

This paper contributes to packaging, cue utilisation and perceived risk literatures by evidencing the moderating role of PQR to explain the positive effect of transparency on purchase intention.

Details

International Journal of Retail & Distribution Management, vol. 48 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 16 February 2021

Nora Bezaz and Mathieu Kacha

This article aims to determine how packaging colour (hue, saturation and brightness) for a healthy food product might influence children's evaluation of the packaging and their…

1468

Abstract

Purpose

This article aims to determine how packaging colour (hue, saturation and brightness) for a healthy food product might influence children's evaluation of the packaging and their attitude towards the brand.

Design/methodology/approach

An experiment involving 157 children (7–12 years of age) features a within-subject, factorial design. The product selected for this experiment is an unknown brand of orange juice.

Findings

Each colour dimension on packaging exerts an impact on children's evaluation of the packaging and attitude towards the brand. Therefore, the colour featured on packaging can be an effective lever for action to ensure and enhance children's healthy diets.

Research limitations/implications

Further research should investigate these effects across additional product categories, brands and colours.

Practical implications

Packaging is an important marketing tool that influences children's evaluation of the packaging and attitude towards the brand, especially at the point of sale. To understand and exploit these packaging colour effects appropriately for healthy products, it is crucial to understand the effects of various packaging colour dimensions.

Originality/value

Little prior research has addressed the effects of packaging on children's responses, especially by accounting for multiple colour dimensions. Nor has extant research identified how packaging colour dimensions can affect children's evaluation and brand attitude. Especially in consideration of the growing problem of childhood obesity, it is important to give marketers effective ways to promote healthy products.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 6
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 8 November 2022

Ernesto Tavoletti and Vas Taras

This study aims to offer a bibliometric analysis of the already substantial and growing literature on global virtual teams (GVTs).

Abstract

Purpose

This study aims to offer a bibliometric analysis of the already substantial and growing literature on global virtual teams (GVTs).

Design/methodology/approach

Using a systematic literature review approach, it identifies all articles in the Web of Science from 1999 to 2021 that include the term GVTs (in the title, the abstract or keywords) and finds 175 articles. The VOSviewer software was applied to analyze the bibliometric data.

Findings

The analysis revealed three dialogizing research clusters in the GVTs literature: a pioneering management information systems and organizational cluster, a general management cluster and a growing international management and behavioural studies cluster. Furthermore, it highlights the most cited articles, authors, journals and nations, and the network of strong and weak links regarding co-authorships and co-citations. Additionally, this study shows a change in research patterns regarding topics, journals and disciplinary approaches from 1999 to 2021. Finally, the analysis illustrates the position and centrality in the network of the most relevant actors.

Practical implications

The findings can guide management practitioners, educators and researchers to the most meaningful clusters of publications on GVTs, and help navigate and make sense of the vast body of the available literature. The importance of GVTs has been growing in the past two decades, and Covid-19 has accelerated the trend.

Originality/value

This study provides an updated and comprehensive systematic literature review on GVTs. To the best of the authors’ knowledge, it is also the first systematic literature review and bibliometry on GVTs. It concludes by suggesting future research paths.

Details

Management Research Review, vol. 46 no. 8
Type: Research Article
ISSN: 2040-8269

Keywords

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